Happy 10th birthday, Cochlear Bone Anchored Solutions!

Cochlear Bone Anchored Solutions headquarters in Gothenburg, Sweden

Cochlear Bone Anchored Solutions headquarters in Gothenburg, Sweden

The month of March 2015 marks 10 years since Cochlear acquired the Swedish company Entific Medical AB. For a decade now, Cochlear Bone Anchored Solutions has been providing people all over the world with bone conduction hearing implants.

It all started with the innovative idea to use the body’s natural ability to transfer sound.

Entific Medical was founded in 1999 as a spin-off of the Swedish dental implant company Nobel Biocare. The new company focused on their innovative, implantable bone conduction hearing solution, the Baha System, which is also based on professor Brånemark’s discovery of osseointegration.

In 2005, Cochlear, the world’s leading cochlear implant company, recognised the potential of this innovation. They acquired Entific and established a new company called Cochlear Bone Anchored Solutions.

Cochlear was and is committed to bringing the latest cutting edge hearing technologies to the bone conduction implant field to help more people hear. In 2005, this meant they needed to invest fully in the company. Invest in the right people, the right prerequisites and the right place to do it.

Within a year the company with about 60 employees had moved to a new, larger facility in Mölnlycke, outside Gothenburg on the Swedish west coast, with plenty of room for the manufacturing and R&D departments to grow. Today, more than 200 people work at Cochlear Bone Anchored Solutions – and the company has no plans to move.

“Gothenburg has all we need,” says Anthony Manna, President of Cochlear Bone Anchored Solutions. “It has a unique combination of research and collaborations in relevant areas for Cochlear such as implant technology, sound vibrations and clinical studies. It would not make sense for us to move.”

During these 10 years, these innovations have helped more people to hear than ever before – growing the number of people who use a Baha solution from 25,000 to more than 110,000.

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Living with hearing loss has more implications than just not being able to hear sounds. Social isolation is an important factor as many hearing impaired people shy away from social functions like going to a party or having dinner in busy restaurants because they can’t keep up with the conversations. For many, many Baha recipients, getting their bone conduction solution means not only restoring a sense – but restoring their life.

Julie, Baha user, UK

Julie, Baha user, UK

As Baha user Julie puts it:

“Before it felt like I was living life behind a glass door, watching other people interacting with each other. Now, when I switch the Baha sound processor on in the morning it’s like I’m back in the real world again. I can hear.”

And that’s really what it’s all about.

Cochlear sponsors film “unindian”

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Cochlear Limited, Cochlear APAC and Cochlear India are co-sponsoring Australian-Indian romantic comedy unindian (pronounced UN-indian).

The film stars Brett Lee, former Australian international cricketer, who plays a teacher who introduces migrants to Australian language and culture. The lead actress is taken up by Tannishtha Chatterjee who portrays a divorced career woman, constantly urged to marry “a nice Indian man”.

Cochlear CEO Chris Roberts said, “unindian was a unique opportunity to increase public awareness about hearing issues. Our involvement with the film helps draw attention to the impact of hearing loss and the technologies that can help restore hearing for millions of people around the world.”

“360 million people worldwide have a disabling hearing loss. The problem is enormous but the reality is that many people are not aware of a cochlear implant. We have to do more to increase the awareness of severe to profound hearing loss and the solution. By supporting this film, we hope that it will play a part in helping to increase public awareness,” Roberts continued.

cochlear-film-unindianImage from Jane Goodfellow, who plays a receptionist at Cochlear Ltd in Sydney, in the movie

The film is due for release in June 2015.

Watch the teaser below: