Final Countdown: 10 Days to Go

… until we reveal the latest innovation from Cochlear! It’s expected to become a very popular choice for people who need a non-implantable bone conduction solution or those interested in trialling bone conduction before surgery. Why? It’s comfortable, sleek and you can experience all the benefits of bone conduction hearing.

The product has been designed and developed by the Cochlear team in Sweden, who share a few words about the latest bone conduction solution.

Left to right: Linnea Agostino, Gunilla Landin, Jenny Andersson, Henrik Frylund, Stefan Magnander, Fredrik Boivie

The “Aha” Moment

“We had an “Aha” moment when we realised we should take the learnings from projects like Baha Attract and Baha Softband, and combine them into a new, fully customisable and discreet product”, says Henrik Fyrlund, Senior Project Engineer.

Simple, yet well thought-out

“What we were passionate about was finding the right design that was going to make the product perfect from an engineering perspective – the finesse of the small details! What we have today is a simple, yet well thought-out product, that can easily adapt to suit different individuals”, says Fredrik Boivie, Project Leader.

That’s when we understood how big the interest was

“In May this year we attended the Osseo 2017 Congress – the most prestigious event for osseointegrated hearing solutions – where we publicly presented our innovation for the first time. When people started storming in to our presentation booth, we understood how big the interest was. Around 90% of the participants tested the product at the congress”, reveals Jenny Andersson, Clinical Research Audiologist.

Interested to find out more about what’s coming soon? Stay tuned for updates!

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